But, when it comes down to it, they’ve earned this fortune at the expense of millions of people who are addicted.It’s shocking how they have gotten away with it.”“Dr.All three attended medical school, and worked together at the Creedmoor Psychiatric Center, in Queens, collectively publishing some hundred and fifty scholarly papers.
Purdue launched Oxy Contin with a marketing campaign that attempted to counter this attitude and change the prescribing habits of doctors.
But the brothers made their fortunes in commerce, rather than from medical practice. As a teen-ager, Mortimer became the advertising manager of his high-school newspaper, and after persuading Chesterfield to place a cigarette ad he got a five-dollar commission—a lot of money at a time when, he later said, “even doctors were selling apples in the streets.” In 1942, Arthur helped pay his medical-school tuition by taking a copywriting job at William Douglas Mc Adams, a small ad agency that specialized in the medical field.
He proved so adept at this work that he eventually bought the agency—and revolutionized the industry.
The most recent figures from the Centers for Disease Control and Prevention suggest that a hundred and forty-five Americans now die every day from opioid overdoses.
Andrew Kolodny, the co-director of the Opioid Policy Research Collaborative, at Brandeis University, has worked with hundreds of patients addicted to opioids.